In 2001 we started a small mail order business selling American Braided Rugs.
This is a product that hitherto had been well below the radar in the UK.
Made on the east coast of America, predominantly in North Carolina, these rugs are based on the plaited rag rugs made by the early settlers for their cabins. The company, Capel Inc., who are our suppliers, have been making braided rugs for 100 years this year! A family run business, they represent the best of American quality and tradition, and we have always been happy to sell their rugs. We have had them in our home for the last 15 years, and they are still going strong!
Over the following years, we realised that there is quite a demand for this type of rug in the UK and Europe.
So, in 2010, we decided to create our own range of rugs designed with the British market in mind. We also thought it would be good to use a natural yarn for our rugs, and in 2011 started working with a small manufacturing company in Bangladesh, using organic jute fibres to make our rugs.
We visited that year and spent time developing new designs for rugs and utility baskets, and were delighted with the results.
Also, we were really happy to meet everyone there and to see that they look after their workers so well. All our rugs are sewn together by the women (the jute is processed and made into the yarns by the men), which is so important in a country like Bangladesh, as an extra income to the home can make such a difference. Creating jobs is one of the best things you can do in the developing world, and we are proud of what we are achieving.
And this year we added to our range by producing a range of rugs made out of recycled plastics. A small but significant help for the environment – and great rugs as well.
So follow our story for the next step in our rug journey………………………..
"What amazing service - rug just arrived !!! This time yesterday I hadn’t even looked at the site. The rug is absolutely beautiful. Thank you so much your product and service is a credit to you."
"Hi, thank you, yes received today and I am very happy! I grew up with braided rugs and have been missing them from home, thanks again for the very quick service."